TABLE OF CONTENTS
Publisher’s Letter ............................................................................................................................................. 4
Editor’s Letter .................................................................................................................................................... 5
Editorial Board ................................................................................................................................................... 7
ARTICLES
Executive Spotlight: CEO Benson Smith of Teleflex ............................................................................. 9
Roundtable: The Sales/Marketing Partnership ................................................................................... 15
The Top 50 Biotech Companies ................................................................................................................ 25
Orphan Drug Report 2017 ........................................................................................................................... 31
Pulitzer Winner Charles Duhigg on Changing Habits........................................................................ 39
By The Numbers ............................................................................................................................................. 43
The Consumer Revolution: Astellas, Otsuka and GSK Execs Comment ..................................... 45
Motivideos ....................................................................................................................................................... 49
Obesity, Allergies and Oscars................................................................................................................... 53
To Be a Marketer, Think Like an Advocate ........................................................................................... 57
