Great Advice from Great Minds:
Habits Can Be Changed
...If we understand how they work, says Pulitzer Prize
winner and NYT best-selling author Charles Duhigg
By Jill Donahue, Managing Director, EngageRx
When you woke this morning, what was the
first thing you did? What habits helped or
hindered you? It’s the small habits over time
that decide your future.
help or hinder
habits can you help them change to create optimal
“But it’s hard to change habits!,” you say. And I
couldn’t agree more. There is a science to it. Charles
Duhigg has studied how habits work and how to
change them in ourselves and others. He is a Pulitzer Prize winner and author of two New York Times
best-selling books: The Power of Habit and Smarter,
Habits are not easy to understand, but by drawing
on hundreds of academic studies, interviews with
over three hundred scientists and executives, and
research conducted at dozens of companies, Duhigg il-
lustrates why habits exist and how you can change them.
We had a chance to sit down with him to ask him how
his lessons apply to us in healthcare.
“In the end, by helping improve patient outcomes you will achieve
greater sales. We call this patient-centered engagement—the necessary
evolution of the old sales habit.”
While Duhigg admits that changing habits might not be
fast and is certainly not easy, he believes that with time
and effort, almost any habit can be reshaped. Habits
cannot be eradicated but they can be replaced. His
Golden Rule of Habit is to keep the same cue and same
reward but replace the routine.