Erik is practicing proven influence
strategies in behavioral science by
helping everyone connect to their
The program Erik describes is a
great example of working in the
sweet spot. As a result of this program, not only were the patients
better understood, but the HCPs
won, too; they felt more confident.
And, of course, the company won as
well. Not just in increased engage-
ment of their associates, but ensur-
ing that more patients were better
understood. A true win for all.
CREATING THE CuLTuRE
If the HCPs need help connecting
with their purpose—the quality of
life of the patients -- then clearly
people in our organizations, who
don’t have the benefit of seeing
patients in front of them each day,
also need help. So how does Erik
help people at Shire connect with
their purpose? He said a culture of
putting patients first really starts
at the top of the organization, with
the CEO and leadership team.
They demonstrate the difference
between saying and living it.
“We are advocates for the patient
throughout the whole organization,” Erik said.
Their Patient Ambassador program for binge eating in adults,
building empathy in HCPs, earned
them the Finalist category in the
eyeforpharma awards. •
Jill Donahue, HBa, MAdEd
is on a mission to lift our
industry, building purpose-driven, influential people.
Through her keynote talks,
workshops and award-winning mobile-learning
programs, she is helping
pharma people build trust,
open doors and make a