Make a move
Patient-centricity is an individualistic approach. But, in real life, individual behavior is
strongly in;uenced by context. By highlighting the social in;uences that impact patient behavior,
we can identify forces that directly con;ict with the behavior we want to promote and make
good on our commitment to support lasting change.
How do we help people act on the health decisions they’ve made for themselves?
How do we empower them to be more resilient to try and try again?
Download our two new reports to learn more:
CREATIVITY AT CANNES
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