In order to help life science organizations better gauge the most
effective channels specific to their
industry and audience, HealthLink
Dimensions conducts an annual
Healthcare Professional Communication Survey. This year’s survey
polled 787 physicians, nurse practitioners and physician assistants
to glean insight into healthcare
professionals’ needs and preferences.
Survey respondents practice in
the following areas: family practice, pediatrics, internal medicine,
general surgery, obstetrics &
gynecology, dermatology, cardiology, oncology, neurology, podiatry,
rheumatology and otolaryngology.
The responses from the survey
yield important clues as to how organizations can best communicate
with healthcare providers.
Communication is not linear
among all audiences. Preferences
vary among nurse practitioners,
physician assistants and physicians, so it can be a challenge to
determine which channels are
most effective to reach each group.
EMAIL REIGNS SuPREME
When searching for information
on drugs, devices and disease state
knowledge, NPs, PAs and MDs all
leverage online sources, mainly
Up ToDate, WebMD, ePocrates and
medical journal websites. While
it’s important to be aware of this,
email still comes out on top as
the favored channel for communication for a variety of purposes
among all parties.