Accenture Advice and AstraZeneca
Case History On the Power of
Most healthcare companies have invested in a variety of patient services to help
educate both HCPs and patients, improve adherence, assist with cost, make
information more accessible, and positively affect outcomes.
But the problem is, even with a wealth of these services, many patients aren’t aware of them or fail to
use them efficiently. Accenture recently looked into
this trend and came up with some key findings and
In previous surveys, they had found that patients
preferred to hear about these services from their
doctors, and that healthcare companies were relying
on the doctors to communicate about them. But Accenture recently found that just one in five patients is
aware of the services.
So in their 2017 survey, the company looked into
where the disconnect might be occurring. They interviewed 362 healthcare professionals in the US, the
UK , France and Germany, general practitioners and
specialists, to monitor behaviors and understand what
might be done to improve the use of patient services.
Primarily, they wanted to find out not only about
the awareness of patient services among physicians,
but also whether the HCPs believed in their value to
improve outcomes. What are the attitudes, barriers and
remedies? Here are a few eye-opening snapshots from