Compiled by Cari kraft, Jacobs Management Group, Inc.
INDUSTRY TRENDS: BY THE NUMBERS
Doctors who want to get info from reps
Physicians continue to want to hear about patient
services programs from pharma reps, according to
a study by Accenture Life Sciences. 75% want this
information from reps, followed by conferences (74%),
colleagues (66%), websites (57%) and email (64%).
Source: Lost In Translation: The Communication Gap in
Patient Services, Accenture Life Sciences, 2017 (For more
on this report, see our summary in this issue.)
40% of Millennials are digitally tracking their health information
In a survey of over 1,000 consumers and 400 physicians, Aetna finds that
consumers ages 18-34 rely on digital tools to navigate health with over 40% digitally
tracking their health information, and 30% using a wearable tracker.
Source: Aetna Aetna’s inaugural Health Ambitions Study, December 2017
Estimated importance of delivering on patient-
In a survey of over 1200 healthcare professionals, 91%
said that it was vital for their companies to deliver on
their patient-focused missions/visions—but only 31%
had confidence that this would happen soon.
Source: Ipsos Healthcare Aurora Project Survey,
Size of healthcare data
analytics market by 2020
The data analytics market will
grow by a CAGR of 15% and reach
$7.8 billion in the next two years.
Source: US Healthcare Data
Analytics Market, Forecast to
2020, Frost & Sullivan, April 2017
31% OF 91%