Rx EDGE was founded in 2000, and is a
division of LeveragePoint Media LLC.
No matter where consumers are
they are bombarded by unwanted
ads for products that may or may not
be relevant to them. And they have
learned to ignore them. But we have a
completely different relationship with
These days, media is defined
differently. It’s about fans and
followers, and being where the action
is. If you have the scale to influence,
you’re media. Think of Rx EDGE Media
Network as the most efficient and
effective in-pharmacy influencer.
Michael Byrnes, EVP, Sales
Rx EDGE Media Network
In 2000, when we formed Rx EDGE, little did we
realize that we were ahead of our time. Our vision of helping consumers take more control over
their healthcare by providing information about Rx
brands through influence media is exactly where
both healthcare and media would end up today.
WE HELP CONSUMERS
WHO HELP THEMSELVES
These days, people spend less
time with doctors and more
time taking healthcare into
their own hands. They’re mindful and resourceful. The pharmacy is the new healthcare hub
and in-aisle is where consumers are actively searching for
products and medicines to care
for themselves, their ailments,
conditions, and related needs.
When consumers are in the
pharmacy, Rx EDGE is the only
targeted media that’s exactly
where they’re looking. That’s
why brands that use Rx EDGE
average script lifts of 12.5% and
ROI of $8.12.
Visiting the pharmacy is not
a one-time event. The average
American lives within just two
miles of a community phar-
macy and over 275 million visit
a pharmacy each week. Without
over-the-counter medicines 60
million Americans would not
seek treatment. Pharmacies are
increasingly becoming a health-
care destination, with many
offering on-site vaccinations
and frequently hosting wellness
events and health screenings.
NEED TO APPROACH
THINGS DIFFERENTLY, TOO.
Rx EDGE Media Network is different for all the right reasons. No
other media delivers like Rx EDGE.
• Our displays get noticed and
motivate action through take-one booklets that deliver product information, doctor-patient
discussion guides, savings offers, and disease education.
Read our white paper to learn more
about the emergence of the pharmacy
as a healthcare hub and trusted
patient resource. Participating in the
media opportunities created in the
new, diverse pharmacy is an ideal
way to support brand goals to deliver
more targeted and more effective
messages to patients.