Why Doctors Are
By Patrick Retif, VP of IT, Global Commercial, Allergan and Paul Shawah,
And how Allergan, Pfizer, GSK and others are changing this
VP Commercial Cloud Strategy, Veeva Systems, President, Align Biopharma
Did you know more healthcare professionals (HCPs) get drug and treatment infor-
mation from Google, Wikipedia, and other second-hand online sources than from
life sciences companies?
Today’s dramatic increase of new
receive more timely, tailored, concise information to treat patients.
Yet it’s not easy for doctors to get
what they need, because each life
sciences company provides information digitally in a different way.
an;exorbitant;amount;of;time;log-ging in to various web sites and
managing dozens of user names
and passcodes. In today’s digital
HCPs;don’t;have;the;time;or;incli-nation to wade through this sea of
roadblocks in order to get critical
information to help their patients.
On the other hand, the source of
such crucial information must be
“I had to create a
spreadsheet of 60 IDs.”
A physician on Veeva’s
As the number of new drugs increases, so does the amount of information healthcare professionals
for biopharmaceutical companies
to use digital technology to inform
hasn’t happened with the ease it
WHAT’S THE ANSWER?
would think an IT genius should
it easier for doctors to get through
a streamlined vetting process so
Finally, this is happening. A new
initiative, Align Biopharma, has
been;founded;by;six;of;the;larg-est global life sciences companies:
Align;Biopharma;is;a;new;indus-try standards initiative. For the
to make it easier and faster for
healthcare professionals to connect
with the companies that provide
the products and services.
standard to enable single sign-on
all companies. Once the group