What if we were trusted, valued
many hurdles this industry faces,
perhaps the most important is
regaining the public’s faith in
us. This is vital to achieving the
engagement we need to advance
focused is the essential component
necessary to achieve this goal.
established: to illuminate the path
to patient centricity.
At the largest global conference for
with thought leaders. One of the
what we can’t measure,’ how are
you measuring your efforts to be
patient-centric?”;The;answers;sim-ply weren’t that impressive. And
of eyeforpharma, and I hatched the
idea to try to globally benchmark
our progress with patient-focused
As we started gaining input on
this idea, more and more people
and;experienced;advisors;was;con-sulted on the content and design
of the survey, and an additional
dissemination and interpretation
large-scale survey of its kind, to
benchmark patient-focused intentions, actions and outcomes based
global survey responses.
Invited survey participants were
drawn from a global cross-section
of industry professionals in pharma and health care provision, as
well as from patients and patient
groups. Care was taken to ensure a
range in seniority, roles, geography
and company size among respon-
For a summary of the survey,
The survey was aimed at identify-ing;not;just;the;barriers;but;what
people are doing right, how the
“wisdom of crowds” sees the way
forward;and;what;exactly;patient-centricity means to people.
WHAT DID WE LEARN?
The data from the survey is rich.
Spoiler alert. The number one
insight is that pharma really does
believe patient centricity is the
See Figure 1 on page 50.
What is perhaps the most opti-mistic;finding;is;that;companies
with senior leaders who walk their
talk by transforming their cultural
mindset with all departments
appear to be in the lead when it
See Figure 2 on page 51.
HOW ORGANIZATIONS SEE
The survey measured respondents’
perceptions of how well they think
think patient centricity means.
It’s encouraging that patient centricity
has become a major focus for most
companies. The next step, however,
is defining exactly what this means,
what it entails, and what the processes
are that will make it effective. Beliefs
and intentions are empty without the
knowledge and skill to move them to
actions and measurable outcomes.