APRIL 18-20, 2018
N A T I O N A L DTC National
Largest annual conference focused solely on direct-to-consumer Rx marketing
Prof. Olivier Oullier
Nestlé Skin Health
Joy Bauer, RD
NBC Today Show &
Our industry is under a constant strain to optimize spending while still effectively reaching consumers and patients. The
2018 DTC National agenda will feature the latest insights, research, and case studies on all aspects of DTC (
direct-to-consumer) pharmaceutical marketing. We will host several innovative presentations around behaviorism, neuroscience,
and the insights you can glean from such advanced research – which will be revealed for the first time at the DTC
National. Our stage will also serve as the setting for in-depth discussions on media spend optimization, improved ad
creative, and how to develop programs that truly impact a patient’s health.
This year’s agenda will also feature three focused tracks: Media Mix Efficiencies, Supporting the Patient Experience, and
Cultural Intelligence. Our event will conclude with the Digital & Social Media Symposium on the third and final day of
the DTC National. This will feature presentations from leading experts and major platforms in a workshop-style format,
allowing you to have a more direct connection with those shaping the way for your future campaigns.
ABOUT THE AGENDA
Douglas E. Hough, Ph.D.
Johns Hopkins Bloomberg
School of Public Health
Pat Mac Williams
USE PROMO CODE HS&M10 BEFORE MARCH 30TH AND GET 10% OFF
FULL CONFERENCE PASSES