DR. AUGUSTINE FOU
Former Group Chief Digital Officer, Omnicom Healthcare Consultancy Group
Dr. Fou is a 20 year veteran of New York’s Silicon Alley and a digital marketing strategist. He also
teaches Digital Marketing in the Executive Education programs of Rutgers and NYU. Dr. Fou
founded Marketing Science Consulting Group, Inc. in 2000 and continues to serve Fortune 1000 clients with a data
driven approach to digital marketing. He leads executive roundtables with clients to formulate digital strategy and
then works with implementation teams to execute the tactical plans.
President, Publicis Touchpoint Solutions, Inc.
Michelle has overall responsibility for Publicis Touchpoint Solutions’ centers-of-excellence that
include promotional and clinical message delivery, as well as field and contact center channels and
support solutions. She has over 25 years of experience in the life sciences industry, having served as Vice President,
Business Development with The Visiting Nurse Service of New York, and spending more than 20 years at Pfizer,
most recently as regional president, Midwest. Publicis Touchpoint Solutions designs and implements customized,
cross-channel, healthcare sales, service, and clinical teams. Its centers-of-excellence include field sales and service,
live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and
medical science liaisons.
EVP, Chief Creative and Innovation Officer, GA Communications Group
Geoff joined GA in 2010 with oversight for the creative and user experience departments. He has
a long history developing interactive/digital marketing solutions including Tribune Company
where he served as the SVP/Health, with oversight responsibility for health across all of the corporation’s media
companies and channels. Prior to that he worked for Omnicom where he was founder and Managing Director
for Kinect, a digital agency that creates integrated channel strategies and online communication solutions.
Geoff’s interactive career started in 1991 at McCann Erickson where he formed their first digital agency, McCann
Interactive. In 1995, he founded Two Way Communications, a digital agency focused on developing eMarketing
solutions for pharmaceutical and CPG clients.
Open Innovation Manager, Avant Healthcare
Kylan has over 10 years of digital leadership. He started his career as a creative and technology
engineer. With a mix of right and left hemisphere brain waves, Kylan appreciates the strategic,
front-end user experience and the back-end systems that bring functional, analytical power. He has helped boost
year-to-year digital sales by 100%, introducing new touchpoint strategies for Avant’s pharmaceutical clients. Kylan
has a strong pulse on current trends and those poised to be disruptive. Illustrating the success of these efforts,
Avant Healthcare was a finalist for the PM360 Trailblazer Awards in 2014. Avant Healthcare is a new generation of
medical communications agency, partnering with pharmaceutical and biotechnology clients to educate and engage
healthcare professionals through personalized solutions that maximize marketing strategy, medical expertise,
creative acumen, and customizable technologies.