Companies that are personalising web
experiences are seeing an average
19% uplift in sales.
It’s not just about film or ads or sponsorships,
it’s about creating experiences and things that
people will talk about. It is going to be how a lot
of brands communicate in the future.
60% of retail marketers plan to use
beacons in 2015.
Global spending on Big Data will grow at a
CAGR of 46% between 2015 and 2020.
Sectors to watch for beacons in 2015:
• Public spaces
• Museums & Galleries
of consumers say they would
be more inclined to use a
retailer if it offered a good
in 2015. d content
organisations will fail to exploit
Big Data effectively for competitive
advantage in 2015.
of Fortune 500