Test Your Mobile Maturity
By Eunjoo Pluenneke, director, Client Solutions, Pursuit Solutions and
Steve Robinson, Partner, Sales and Marketing Operations, Pursuit Solutions
The result was a resounding agreement that we as an industry are
not mobile mature.
This may come as a surprise, especially for those brand managers
who consider themselves early leaders in embracing mobile tactics
and initiatives. And according to our lifecycle analysis (see Figure
1), we as an industry have been mobile-intensive long enough to be
considered a truly mature candidate.
At a recent industry conference presentation, we challenged our audience with
the same key question that we asked of our brand participants in our 2014 mobile
study: How mobile-mature is your brand?