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2014 - 2015 What Physicians Want! Survey
A Publicis Touchpoint Solutions White Paper
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©2015 Publicis Touchpoint Solutions, Inc.
This white paper is a report of the key findings from a biennial
survey conducted by Publicis Touchpoint Solutions and Sermo, the
largest online physician-only community. Since the survey’s first
report in 2008, its objectives have been to measure how well the
biopharmaceutical industry is fulfilling physicians’ needs and to offer
guidance to life sciences executives as they seek to provide better
service to these crucial stakeholders.