It’s not just about film or ads or sponsorships,
it’s about creating experiences and things that
people will talk about. It is going to be how a lot
of brands communicate in the future.
A great story is one that you tell someone,
but also one that’s designed to be told to
other people too. When we do that, it
spreads, and we add value to our brand.
51% of businesses plan to increase internal
comms budgets by an average of 17%.
By 2015 HALF of devices on a
corporate network will be mobile.
James Thompson, Global Managing Director
of Reserve Brands at Diageo
Guy Duncan, Global Creative Director at Coca-Cola
estimated wearables sold next year.
Branded content was the most popular content
marketing tactic in 2014, and will grow from
Blog posts with visuals drive
37% to 47%