So here’s the story.
Why were we sharing something that could be a
competitive advantage? Well, we think it’s simply
dangerous that pharma is being pushed away from
the healthcare table. We strongly believe that:
low. Pharma has an important role to play in healthcare and only when we ALL focus on the patient
will we gain back our trustworthiness and be able to
better partner with HCPs to make the contribution
healthcare and patients need and deserve from us.
one company to shift their internal mind-set; we
need our entire industry to do so.
Over the past year we have forged a path that others
are seeking – to bring our patient-focused vision into
our culture. We’ve moved patient-centricity beyond
projects and into our people’s hearts and minds. And
this effort has the potential to create greater engagement, growth and outcomes!
After watching this popular You Tube video, we see
ourselves a bit like the crazy dancers. Have you seen
it? It describes how a movement begins. The giggles
Leadership lesson from the dancing guy
Movement is indeed what is happening around
pharma’s journey to truly listen to the patient. And
it’s only just begun. We’re all looking around asking
we hope it will help give you the confidence to join
in this dance!
Every great idea begins with a problem. What was
the business need that started our journey toward
creating a culture of growth through patient centricity at LEO?
In LEO Pharma Canada, our journey toward a great-
The Why of Winning Business
“That was fabulous! You should really capture that story and inspire
pharma people far and wide!” a prominent executive told us.
By Kathy Foris, vp Scientific Affairs, LEo pharma; Kim Stoddart, vp human
Resources and Communications, LEo pharma; Beth Walton, Regional Business
Development Manager, LEo pharma
in thinking from our corporate office in Denmark. Our
CEO;Gitte;Aabo;kicked;off;an;initiative;called;“Build-ing a Global Patient Centric Organization” and challenged us to figure it out.
In LEO Pharma Canada we quickly realized that this
would require people shift their mindset from focusing
on the products to focusing on the patient.
The challenge was how.
What were the main steps we took to do something
about the challenge that came from the head office?
A robust communication plan and implementation
strategy was created, fully embraced by both senior
leadership and middle management, and rolled out at
a;national;meeting;to;all;Canadian;employees.;Know-ing that inspiring versus mandating our people was the
best approach, we planned accordingly.
We all have an innate desire to find personal meaning in our work. So we decided to name our initiative
“What’s Your WHY?”. We asked people to find their
Pharma’s Why is to help patients and their families live
The Dancing Boy