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Brian Tvenstrup,
Chief Analytics &
Marketing Officer
at Modern Market-
ing Concepts, has
worked 15+ years
at the intersection of analytics, market-
ing, and information technology. He is a
data scientist who provides leadership
for marketing strategy and design for
innovative multi-channel marketing cam-
paigns, as well as supervising creative
designers and database administrators,
and managing relationships with out-
sourced service vendors. Prior to MMC,
he was SVP for Business Analytics at
MTI Information Technologies, CTO and
SVP at First Equity Card Corp, and Solu-
tions Delivery Manager at FICO.
Modern Marketing Concepts, Inc. is a
sales optimization company that integrates its clients’ assets with platform,
data, and exceptional people to produce
measurable sales growth. Founded in
1986, MMC has 29 years of experience
in marketing and sales.
CoMMENT
Sooner or later the pharmaceutical industry
will experience a massive change in its sales and
marketing practices. The gains will be captured
disproportionally by those firms which are willing
to make aggressive changes first, and can realize
the cost savings without any associated loss in
revenue.;My;prediction;is;that;in;another;10;years,
the number of field sales reps in the industry
will;decline;by;another;80%;from;current;levels.
Will your firm be a leader or a follower in this
transformation?;•
