Compiled by Cari kraft, Jacobs Management Group, Inc.
bY ThE NUMbERS
A majority of gen y doctors learn from peers
Physicians 26-36 say peers are the most relevant
source for learning about new treatments,
compared to 18% of non-millennial doctors,
who depend more on traditional sources of
Source: “Millenial Mindset: The Collaborative
Clinician” from GSW, inVentiv Health PR Group and
PALIO, June 2016
86% of email is now read at least once on mobile
Click-through-to-open (CTOR) rates are also 3%
higher on mobile, and iOS users have a CTOR of
19.0%, while Android use is 5.4%
Source: Kahuna Mobile Marketing Index: “Smart
Messaging Triples App Retention,” May 2016
for major savings
An estimated $110 billion in savings
from the use of biosimilar medicines has
been achieved. An active pipeline of 56
new products in clinical development
are expected to deliver these savings to
health systems across Europe and the U.S.
Source: Competitive Markets,” IMS Institute
for Healthcare Informatics, March 2016
healthcare costs increase across the board
National healthcare costs increased by 6.5% in the commercial
market in the last year. Medical services costs increased by 4.30%.
Drug costs increased by 15.83%. Brand-name drug costs increased
by 19.17%. Generic drug costs increased by 6.58%.
Source: S&P Global Report, May 2016