Klick was gracious enough to allow us to give you an overview of
the playbook, its origins and offer
it to our readers. With over $30
billion spent on medical marketing in the United States alone, this
seemed like a useful service to help
make your marketing more efficient.
THE ORIGIN OF THE
We all want to know what’s coming next, what HCPs and patients
want, and how to communicate
our differentiation to them better
than any of our competitors.
Leerom Segal, co-founder and
CEO of Klick Health, set his
agency on the path of helping
clients discover those things. “For
decades, there’s been a gap between what sales and marketing
have wanted to achieve – a highly
effective personalized message delivered at just the right time – and
The Secret to Growth?
Adapt Your Brand
One of our missions at HS&M is to bring to the forefront tools and
techniques to bring our readers best practices in the industry. While we
usually share lessons learned through direct success stories, we have
heard so much about Klick Health’s new Adaptive Brand Playbook that
we reached out to see if we could find a way to bring it to our readers.