3 | HS&M JUNE/JULY 2014
TABLE OF CONTENTS
Publisher’s letter .............................................................................................................................................. 4
Editor’s letter ..................................................................................................................................................... 5
Editorial Board ................................................................................................................................................... 7
ARTICLE S
Medical Device Roundtable........................................................................................................................... 9
By the Numbers ............................................................................................................................................... 13
Is It Possible We’re Doing Everything Wrong? by Steve Carchedi................................................. 15
Is Your Widget No Longer Enough?
by Chris Bergstrom, Chief Strategy & Commercial Officer, WellDoc............................................... 22
Getting Your Staff to Play Well With Others by Kristen Sharron-Albright ................................. 26
Are You Value Able? by Marshall Solem ................................................................................................ 28
Re-Decorating the C-Suite from the Healthcare Businesswomen’s Association.......................... 31
Tear Down That Wall! by Joe Meadows, President, Think Patients ................................................ 38
The Rise of the Entrepreneur by Rich Bavasso, Marketing Leader, Closed Loop Marketing.... 42
Mixing it Up by Cari Kraft, Jacobs Management Group ...................................................................... 47
How the “Big Data” Revolution Can Generate Value
by Dan Twibell, Managing Director, Skysis, LLC .................................................................................... 52
The Big Data Cure: Statistics from Meri Talk ....................................................................................... 57
The ABC’s of Marketing: Ask, Build, Connect
by Asher Cameron, VP of Account Services for Infuse Medical ........................................................ 59
Are Your Salaries in Line with the Industry? by Cari Kraft............................................................... 65
On Target about Off Label: Social Media Guidelines
by Dr. Mukesh Kumar and Scott Nelson................................................................................................... 68
White Papers................................................................................................................................................... 74
