A New Platform for Sales and
Welcome to the launch issue of Healthcare Sales & Marketing
Magazine (HS&M) the first ever e-magazine dedicated exclusively
to healthcare industry marketing & sales professionals. HS&M will
highlight major movers in the Pharmaceuticals, Biotech, Medical
Devices, Diagnostics industry, spotlight cutting-edge companies,
and feature visionary thought and actions. Digitally provided online
or downloadable to your iPad, iPhone, Kindle or Droid, we will
provide a wealth of digital material: links, graphics, video, podcasts,
digital white papers—whatever enhances and informs the basic content to make it relevant and valu-
able. Although we are a bi-monthly publication, our “news” section will be updated all day, every day!
HS&M will cover the whole industry in all its glory. Pharma, bio, medical device and diagnostics. Product
lifecycle, from conception to launch. Surgeon to HCP to DTC. All specialties and product types. And all of
it will be informed by our main platform: who is succeeding and why, what is impacting the industry, and
how sales and marketing work individually and together to strategize, communicate and move that success
line on the graph.
HS&M is a joint venture between Jacobs Management Group, a seasoned healthcare recruiting organization, The Healthcare Sales & Marketing Network®(the leading website for healthcare sales & marketing
professionals), and a 25-year custom publishing industry veteran. Our first task was to build an Editorial
Board of top sales & marketing leaders and put our collective expertise together to create a magazine that
is unrivaled in the industry. We are proud to include Kristen Sharron-Albright, Head of Marketing at No-ven Pharmaceuticals, Chris Bergstrom, Chief Strategy & Commercial Officer at WellDoc, Sebby Borriello,
VP of Sales & Marketing at Mentor Worldwide LLC, Lewis Chapman, VP of Global Marketing at BioMarin, Nick Gurreri, former Senior VP at Insmed Inc., and Bob Roda, VP and General Manager at BD as our
founding editorial board members. They have identified the areas that are important to healthcare marketing & sales professionals for HS&M to address and guided the format and digital nature of the magazine.
In this inaugural issue, we tackle one of the big topics: what are the major shifts happening in our industry,
and how are the best sales and marketing organizations addressing these changes? We have a roundtable of
expert commentators on the evolving marketplace, and articles by other thought leaders who are helping
to shape the way we go to market.
Your feedback and contributions are vital to our future. We’re here to provide what you need, and that’s
why we encourage a lively interactive conversation about sales and marketing in these pages. Let us know
what you think, what you want to see, what would enhance our value to you and your colleagues.
Cari Kraft & Lisa Rafter, Publishers
CARI KRAFT LISA RAFTER