How the “Big Data”
Revolution Can Generate
By Dan Twibell, Managing Director,
It isn’t just accumulating data: it’s
identifying, accessing, interpreting
and applying it that differentiates you.
Sales and marketing executives in the life sciences industry have massive
amounts of data—some proprietary, some licensed from 3rd parties, and
unfortunately, much of it siloed in a manner that’s not necessarily streamlined and accessible. But you know that.
What you may not know is exactly how the smartest companies are starting to draw meaningful intelligence from these massive silos of data,
resulting in a higher yield on their sales and marketing investments and
distancing themselves from less sophisticated competitors.
How are they establishing a competitive advantage? What can we learn
from their performance? The following 4 Key Themes tell the story:
Identifying Obvious and Non-Obvious Sources of
This seems easy enough, but the majority of companies lack both a systematic approach to reviewing and assessing data, and a comprehensive