By Neil Greenberg
We interviewed executives from some of the leading medical device companies to
understand what was happening in their sector of the industry. Here’s what they’re
experiencing now, and their prognostications for the future. Give us a picture of your
business and its mission.
SEBASTIAN “SEBBY” BORRIELLO US VP of Sales & Marketing at Mentor Worldwide LLC
Mentor is a J&J company that develops, manufactures and markets innovative, science-based
products for aesthetics – breast reconstruction and augmentation. We cover the elective and
breast cancer continuum.
ERIC HALVORSON Global VP and General Manager Surgical Urology, Coloplast
Coloplast specializes in what we call intimate problems. We make ostomy care, catheter and
incontinence products. Our founder was a nurse, Elise Sorenson, who developed an advanced
ostomy bag to help her sister return to a normal life after an operation. We’re guided by her passion and commitment to patients like those.
ERIC SHAPIRO Vice President, Marketing at Given Imaging
Given Imaging, now a subsidiary of Covidien, is a pioneer in the field of capsule endoscopy, and
a world leader in medical devices to support the clinical needs of the GI community. We have a
range of innovative options for visualizing, diagnosing and monitoring the digestive system. We
have products like the PillCam® capsule endoscope and numerous GI functional diagnostic solutions.
RICHARD MCNAUGHTON Former VP of Sales, Arjo Huntleigh,
current Senior Vice President of Sales for MedAssets
ArjoHuntleigh provides medical equipment and integrated solutions for patient handling and
hygiene, medical beds and therapeutic surfaces, wound healing, DVT prevention, disinfection
and diagnostics. Patient falls are an $8 billion problem, and ArjoHuntleigh products and systems
can eliminate about 50% of those. Our goal is to encourage early and safe return to mobility for
the patient, enhancing outcomes. Mobility enhances quality of life. We often get the patient out
of the hospital 2-3 days earlier than was previously feasible.