If you spend any time in the healthcare marketing and advertising world, chances are you have met
or know of Leo Francis, PhD. His background
in education, research, medical content design,
and commercial marketing gives him a unique
perspective on the pharma world and where
After working and traveling abroad, holding positions at
New York agencies, and being recognized in 2010 and 2012
as one of the 100 most inspiring leaders in the life sciences
industry by PharmaVOICE, Francis accepted a position as
Chief Strategy O;cer for medical marketing communications
company Avant Healthcare.
Although his home is in New Jersey, Francis found something
intriguing about the Carmel, Indiana-based company—something
intriguing enough to pull him away from his time and his
successful track record at the big agencies out East.
So, what drew him to a boutique company in the heart of the
Midwest? Francis says it was “an authenticity that permeates the
work of the agency and its people.” It’s that culture Francis values
about working for Avant Healthcare, citing the corporation’s core
values—H4S (healthy, honorable, humble, hungry, and smart)—
as a touchstone for understanding how the company operates.
In addition to the culture, Francis is also impressed with
its longevity: “Avant Healthcare has been in business for more
than 21 years, and our ;rst client company is still with us today.
Additionally, the median tenure of our sta; is exceptional for
this industry. It says a lot for a company’s commitment to
excellence if both employees and clients want to stick around
for the long term.”
So, if Avant Healthcare is doing such amazing work, why have
you never heard of it? Francis credits geography and a humility
amongst its sta; as the reasons Avant Healthcare isn’t more
well-known. “We go about our exceptional work and take care
of our people without pomp or ceremony. Now that we’re
continuing to build into Chicago, the West Coast, and the
East Coast, more people are beginning to take notice.”
In his role as Chief Strategy O;cer, Francis has to deal with an
ever-changing environment driven by client requests, increasing
regulations, and changing models of healthcare delivery.
He recognizes the staying power of Avant Healthcare as a result
of its status as “a hybrid agency that brings the best of science,
creativity, marketing strategy, and customer service, illustrated by
our internal capabilities and diversity in our client base.”
As Francis continues his work at Avant Healthcare, he knows
the road ahead is challenging but says his people are up to that
challenge. “;e industry is changing, often at a rate we can’t
control, yet that change is something we can harness and embrace.
No matter the role, the people at Avant Healthcare are making a
di;erence in the lives of patients around the world.”
Are you looking for a dynamic and fulfilling place to work? Do you need
an agency with the skills and experience to execute your product strategy?
Visit AvantHC.com to learn more about the extensive opportunities
available at Avant Healthcare.
SPOTLIGHT ON AVANT HEALTHCARE
Leo Francis, PhD
Chief Strategy Officer, Avant Healthcare
Leo’s Top 5 Things Clients Should Consider When Selecting an Agency
1. Strategic thinking with proactive recommendations about
2. Breakthrough creativity woven into deliverables.
3. Scientific expertise applied to medical education experiences.
4. How the agency approaches innovation.
5. Provide everything you need and nothing you don’t. Follow Avant Healthcare
on Twitter @AvantHC