What Dan Pink Thinks
Jill Donahue of Engage Rx interviews the renowned business guru
What if you were stuck in the same small variety store
for all your grocery needs? Your dinners would get
pretty boring! That’s why most of us leave our neighborhoods to shop in different types of stores – the
butcher, the baker, and the candlestick maker, for
But when it comes to learning what to do to serve differently and better in our industry, we often get stuck
in our neighborhood variety store. We go to pharma
conferences and read articles featuring people in
However, looking outside our industry can be extremely illuminating.
You’ve likely heard of Daniel Pink. He is host of the
popular National Geographic show Crowd Control, one
of the top 15 business thinkers in the world (according
to Thinkers 50, 2013), and the author of five provoca-
tive books that have been translated into 34 languages
and have sold more than 2 million copies worldwide.
Perhaps you saw his TED talk (one of the ten most
popular) or RSA feeds on The Surprising Truth about
What Motivates Us. Maybe you read his recent popular
books Drive or To Sell is Human.
I have been inspired by his lessons for years. So I asked
him if he would sit down to help us in pharma figure
out how to serve differently and better and he said
YES! (I couldn’t believe my luck!).
Specifically, I asked his advice on a few key subjects.