VP Sales and Marketing
Medac Pharma USA
President US Commercial
Bio Products Laboratory
Sr. Director of Digital Customer
Regional Sales Manager
Cardiovascular Systems, Inc.
Our panel of experts:
The Sales Landscape as Seen by Leaders
from Ipsen, Medac, Bio Products Laboratory
and Cardiovascular Systems, Inc.
As our mission is to primarily serve the sales and marketing functions in healthcare, we
regularly try to cover the opportunities, challenges and other issues that affect each. This
month we have recruited a panel of long-term executives with deep experience in the
realm of sales.
In the last few years, the industry has suffered from various shifting tides: loss of product
differentiation, adapting to changing technology habits, responding to the influence of
massive information overload, strategizing allocation of human resources, and more. The
people we reached out to have been through all of that, and have had to apply their own
expertise to the hurdles before them. Here’s what they had to say.