Have you ever noticed that the
best reps always seem to be
in all places at the same time?
Throughout my sales career, I’ve
observed that the best of my
competitors always seemed to
be in the picture: I would constantly run into them, see their
new products, and have my accounts tell me about them.
The word “omnipresence” can be defined
as the state of being everywhere at once
or seeming to be everywhere at once.
The very best salespeople are seemingly
competing in all places, all the time.
Although it may seem impossible, this
should be your goal in your territory. You
must approach your accounts and territory with this mindset and make yourself
available everywhere. You want your
customers to see you often and think of
your product immediately when they see
your face or hear your name.
Why would anyone want to be omnipresent? Well, omnipresence is the fast-track
for you to cement your name as the
expert in your field—and this status enables you to get your products into your
customers’ hands. If people are looking
for information about a specific topic or
have a question about a device in your
space, you want there to be no doubt in
their minds: you are the authority. This
is a great way for you to make the sales
process easier as you fast-track building
your territory and business.
If I turn here, I see you.
If I turn there, I see you.
It seems like you’re working overtime,
• Creating opportunity: Look for projects and additional op-
portunities within the organization to learn and grow, es-
pecially those to help develop your colleagues. Find ways to
create your own exposure to interact with and be recognized
by upper management. Become a lifetime learner.
• Be excited about change: People that have a hard time with
change focus on the exit of change. Focus on the entrance of
change. Change brings opportunity.
• Create luck: If you work hard every day you’re going to create
your opportunities and create luck for yourself. Persevere, keep
going and enjoy the ride. And remember, we’re actually selling
and marketing products that are making people’s lives better. •
Sean Moore was most recently
the Vice President of Sales
and Marketing at ConMed,
a world-class provider of
medical equipment for
minimally invasive surgeries and monitoring. He has
extensive experience establishing and managing
top-producing sales organizations. Sean also has
a proven success record generating, negotiating,
and winning major national accounts. Prior to
ConMed, Sean spent the earlier part of his medical
device career at Covidien after beginning in sales
at Sherwin Williams. Sean holds a BBA in Business
Administration from Trinity Western University and
has completed leadership and medical marketing
programs and Eckerd College and UCLA Anderson
School of Management respectively.