How Can We Help You?
When we started this e-zine, our first job was to determine where it fit in the
pantheon of healthcare professional publications. What we determined was that
this would be a “service” magazine for both sales and marketing professionals. One
that would help you see emerging trends, guide your career path, form strategies,
and develop tactics, all specifically for the life sciences industry. It’s why we have a
specific focus in this issue on the relationship between marketing and sales. It is also
why we decided to be the first each year to publish the top 50 Biotech (last issue) top
50 Pharmaceuticals (this issue) and top 50 Medical Device companies (coming up in the fall).
Our yearly Salary and Hiring Survey which kicks off this month, conducted by Jacobs Management
Group, is a part of that effort. So is our dedication to having professionals like you contribute to HS&M.
Our readers say they get valuable wisdom not from writers who punch out their point of view, but from
industry insiders who share their experiences and offer advice.
The Salary and Hiring Survey not only gives you a birds-eye view of who is earning what, it also shows
you in what direction compensation is moving – within and across job titles. There are many factors
that influence that, of course. The shift to a more information-and-analysis based industry creates more
marketing-side job positions and alters the function of sales. Sales professionals are important in broader,
more meaningful ways. And it also means that everyone has to share information and goals, link arms and
walk together toward the better future we’re building.
Today we are aimed at making healthcare more specific to each patient, to a more collaborative landscape
among providers, manufacturers and payers, to a more cost-effective and efficient global view of how the
system as a whole works. All of this is good, no matter how much upheaval it causes. At HS&M, we hope
to provide insight to help you continue to grow and contribute to this movement.
Cari Kraft, Publisher
CARI kRAf T
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