Great rivalries can be huge enough to impassion
countries and powerful enough to launch fiery debates.
The term “rivalry” implies high stakes, greatness in
each party; two opposing forces each with a grudging
But should sales and marketing be rivals – or teammates? Among the mandates a C-level officer must
follow, increased revenue, patient adoption and retention and improved working environment can all be
enhanced by a supportive and cooperative relationship
between sales and marketing.
According to a recent study, 87% of the terms that
come out of the mouth of a sales or marketing employee about the other department are negative1. Contrasting views lead to conflicting perceptions of what
contributes to the overall success of the business.
Sales thinks marketing is lightweight and easy. Marketing says sales reps will say anything to get a deal. 75%
of sales reps never or only occasionally use what they
get from marketing2. 30% of sales reps feel disconnected from the changing needs and expectations of their
Turning Sales vs. Marketing into
Sales + Marketing
by Rob Murphy, Chief Marketing Oficer, MC2
The Yankees vs. the Red Sox. Coke vs. Pepsi. Gates vs. Jobs.