TABLE OF CONTENTS
Publisher’s Letter ............................................................................................................................................. 4
Editor’s Letter .................................................................................................................................................... 5
Editorial Board ................................................................................................................................................... 7
ARTICLES
The Turnaround Toolbox................................................................................................................................ 9
Roundtable: Containing the Chaos............................................................................................................ 17
Top 50 Pharmaceutical Companies ......................................................................................................... 29
Debra Macaleer: The Art of the Strategy .............................................................................................. 33
By the Numbers .............................................................................................................................................. 39
Jennifer Cook: HBA Woman of the Year ................................................................................................. 41
Face to Face With The Physician .............................................................................................................. 45
Motivideos ........................................................................................................................................................ 51
Rising Stars of the HBA ............................................................................................................................... 55
Climbing Toward Peak Sales...................................................................................................................... 57
