Healthcare Data is at risk!
A surprising number of data breaches, 35%
were in the healthcare industry.
Source: Identity Theft Research Center, “Data
Breach Reports,” December 31, 2015.
8.2 million people have cumulatively
enrolled in Obamacare.
Enrollment is rising. Between Dec. 13,
2015 and Dec. 19, 2015, nearly 4.1 million
people selected a plan, far ahead of 2014.
Source: “Health Insurance Marketplace
Open Enrollment Snapshot—Week 7”, CMS,
December 22, 2015
The total 2015 revenue for the Top
50 Pharma companies reaches
$854B, up from $834 in 2015.
Source: Healthcare Sales and
Marketing Magazine “Top 50 Pharma
Companies,” Healthcare Sales and
Marketing Magazine, May 15, 2016.
Healthcare online and mobile
advertising spend continues to rise.
The US Healthcare and Pharmaceutical
Industry will spend $1.64 billion on paid
online and mobile advertising in 2015, up
from $1.43 billion in 2014. This spending
will rise to $2.55 billion by 2019.
Source: The US Healthcare and Pharma
Industry 2015: Digital Ad Spending
Forecasts and Trends, emarketer.com,
May 25, 2015.
Compiled by Cari Kraft, Jacobs Management Group, Inc.
BY THE NUMBERS