Physicians currently accessible to reps
Since 2014, the number of physicians willing to meet with sales reps has
leveled off at around 46%, down significantly from about 76% in 2008.
Source: ZS AccessMonitor 2018
Digital ad spend in 2020
In a new study of digital advertising trends
in healthcare, PulsePoint concluded that
the total could reach $10 billion in 2020.
The number would represent a 13% increase
over current spending. The report also
indicated that three out of four people
were most likely to engage with health
advertising when it offered additional
information, and another two out of three
would respond to “relevant informative
Source: The State of Programmatic
Healthcare Marketing, PulsePoint, 2018
Drug developers who raised more than $100M in 2018
Venture capital firms invested more than $100,000,000 each in 37
healthcare companies in 2018, more than double the 16 companies
in 2017 and 13 in 2016 who received similar amounts.
Source: Vantage Evaluate Pharma, Biotech & Medtech 2018 in Review
Annual healthcare claims in U.S.
A recent national survey of leading health plans
and other healthcare stakeholders showed that
the current total of healthcare claims in the U.S.
has topped $1 trillion. The survey drew from
information provided by 185 healthcare leaders,
28% of whom are at the president or C-suite level,
48% VP-level or above.
Source: The HealthCare Executive Group and