Social Media Innovation:
What Health Sciences
Can learn from retail
By Andy Dé, Author, Health Science Strategy Blog
Visionary retailers and consumer product companies are leveraging social media (and mobility for greater reach)
to differentiate the consumer shopping and buying experience. They’re building loyalty through dialog, listening,
and engagement with the consumer in whole new ways.
Figure 1. Value and ROI from Social Media (and Mobility) Initiatives in Retail and Consumer Packaged Goods.
(copyright Andy Dé. All rights reserved).
Major consumer marketers are always ahead of
healthcare in identifying trends and adopting
new strategies and technology. What we can
learn from their successes in using social media?