How To Be famous
In our roundtable article in this issue, there’s a lot of great advice on how to take an
innovative approach to your career. Much of it is about being a celebrity…in your
own small universe, of course. Making yourself known to the C-suite. Announcing
your intentions. Getting involved at many levels. Being aware of your strengths and
making others aware of them. Building a reputation even outside your company.
Here’s another way to achieve a level of fame. Get your name in (digital) print. Be a
thought leader. Provide content for Healthcare Sales & Marketing.
I say this because we have a specialty at HS&M. Our focus is to hear directly from
the sources, the people facing the challenges, doing the strategizing, making things
happen. We want to hear the wisdom, the experience, the successes and failures, from the sales and
marketing executives who live this every day.
In a word…you.
So we encourage our readers to become our contributors. But a few words of advice before you hit “Send.”
Here are some tips on how to make your article relatable, readable, and worthy of response:
•;Tell me a story. Something human, interesting, personal. “The other day I was talking to the CEO
of a hospital, and she said to me…” Bring me into your life, because mine might be similar
• Give me some meat. (No offense to our vegan readers.) Include some facts, statistics, news I may
not be aware of. I don’t want to read the same generic advice sliced a different way on a different
day. Sometimes that means linking to recent studies or stories – perfect for our digital format
•;Paint me a picture. If you have any charts, infographics, especially video that brings your topic to
life, give it to us. Again, as a digital pub, we love anything visual that makes the info more interesting
•;Break it down. Listicles – articles in list form, like “ 7 Ways to Get into The Physician’s Head” – are
all the rage, because they make it easy for busy people to skim your piece and get the point quickly
•;Don’t be afraid to entertain. Humor, anecdotes, references to pop culture, all spice up the copy. If it
makes you smile, it will do the same for others
Does that help? If you have something to say that you don’t think gets said enough, give us a chance
to help boost your career. Your name goes here.
Neil Greenberg, Editor
To become and HS&M contributing author or provide feedback, please email me
Letter from the Editor