Founded in 2013, our mission is to advocate for effectively advancing health
and health outcomes. “Point of Care”…”POC” is defined by PoC3 as the healthcare
setting or channel (i.e., physician office, hospital, pharmacy) through which communication
can be delivered to patients and clinicians through various forms (e.g., digital, video, print) to
help enhance patient engagement, education, and improved outcomes.
Discover what point-of-care marketing could mean for you
44% of adults were exposed to healthcare
advertising at a doctor’s office or pharmacy.
And within the 44%...
18 million have asked their doctor to prescribe a specific drug
17 million have asked their doctor for a product sample of a prescription drug
11 million adults who saw or heard advertising at the point of care ended up
switching brands as a result of that advertising
• 15% more likely to recognize the value and accept the cost of the more
expensive branded drug versus a generic product.
(Source for all data points: Kantar Media/MARS Consumer Health Study 2014)
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prepared and planning for, rather than reacting to, latest trends.
We invite you to meet PoC3
The Point of Care