are partnering with major payors:
Anthem, MDLive with Cigna, to
name a few
(Sources: Healthcare Global.com,
April 2014; AAOS.org, December
2014, Forbes, December 2013)
This is being driven by, and is driving, consumer expectations. See
(Sources: CatalystHCR.com. JH-SPH.edu. AAOS.org. Advisory.com.
regulations on both the state and
national level. See figure 6.
What does this do to the POC
landscape?;It;creates;a;new,;broad-er picture, changing the definition
significantly. See figure 7.
Point of Care noun Sponsored health and wellness education
and marketing communications provided in venues where consumers receive healthcare —doctors’ offices, hospitals, pharmacies, and anywhere else the consumer happens to be.