HOW DO PHYSICIANS PERCEIVE THE
Healthcasts set out to learn what the industry can do
to help physicians advance patient care. The Physician Voices 2016 survey collected insights from 342
physicians across a range of specialties that included
oncology, cardiology, neurology, endocrinology, and
Despite the recent turmoil over drug pricing practices,
physicians have a more positive view of “Big Pharma”
than the general public. They still see the industry as
their true partners in patient care, and they want to
enhance their relationships with pharma.
In fact, 30% of Healthcasts member physicians said
that the information they receive from industry to
inform their treatment decisions is more useful than
it was five years ago. Some commented that today’s increasingly data-driven environment necessitates more
The Doctor Will See You Now
Adapted from Healthcasts: Physician Voices 2016
How to get through? Ask doctors from Harvard Medical School, Mass General,
Brigham and Women’s, and other major institutions.
of an informational approach, and that the growing
number of treatment options – particularly for rare
conditions – calls for an expanding body of evidence-based information, especially as mechanisms of action
and dosing schedules become more complex.
Highlights from the video interviews