Department store magnate John Wanamaker is famous for saying “I know that
50% of my advertising dollars are wasted. I’d just like to know which 50%.”
Are You Speaking Where Most
Docs are Listening?
A Major Survey by MedData Group
know: where is the waste, and how
can we be more efficient with our
MedData Group is one of the
companies working on answering
those questions. It provides high
quality professional healthcare
data solutions to support and fuel
healthcare professional (HCP)
audience identification, segmentation, targeting, and insights about
digital targeting, programmatic
advertising, social media advertising, addressable TV, email marketing and postal mail.
Pharmaceutical companies have
a similar dilemma. They are one
of the largest advertisers in the
overall marketplace and across
all media, but in the avalanche
of data collected about this effort
it’s hard to tell what messages are
working, to which demographics,
on what platforms, at what time.
It’s estimated that over $24 billion
is spent advertising to the over 1
million physicians in the U.S. So,
in a belt-tightening era, it’s natural
that healthcare companies need to
know what Wanamaker wanted to
Their MedData Point surveys ask
physicians across age, specialty,
and practice size about their opin-
ions, perceptions, and preferences
on healthcare and pharmaceutical
marketing geared toward them.
This analysis provides insights into
the latest trends, technologies and
perceptions in healthcare among
physicians and other healthcare
professionals and across a variety
of specialties and practice sizes.
The following survey data is reflective of 245 U.S. physicians.