DOCTORS ARE CONSUMERS, ON AND OFF THE JOB
Even when not “at work,” HCPs are alert to the topics that interest them professionally.
MedData found that 90% read professional content in out-of-office settings.
THEY WANT THE NEWS ON EMERGING THERAPIES AND TREATMENT OPTIONS
When asked if they are receptive to receiving information from pharma companies about new
drugs and treatment options, 75% of respondents said they were. Further probing revealed the
categories they were most interested in: