or tablets is virtually ubiquitous. As a
result, even though sales representatives frequently use iPads to illustrate
their discussions, more than 75 percent
of those physicians actually want more
use of digital devices in their conversations. A full 83 percent would like more
disease-specific websites for healthcare
professionals and seven out of 10 want
more product sites created specifically
for healthcare professionals.
In our industry, we have long shared
a commitment to excellence. To fulfill
that commitment, we know how important it is to keep our fingers on the
pulse of the physicians, so that we know
exactly what they need and expect from
healthcare marketing and sales professionals. That’s why it’s so important to
know what doctors really want.
For a copy of the 2014-2015 edition of
What Physicians Want!, go to www.
white-papers/ for a complimentary download.
Michelle Keefe has more
than 25 years of experience
in the life sciences industry,
and today is responsible
for all aspects of Publicis
Touchpoint Solutions’ commercial business and P&L.
This includes planning and developing strategic
business direction, corporate objectives, operating efficiencies and company budgets. Michelle also develops collaborative partnerships
with clients, custom-designing cross-channel
solutions to both optimize ROI and improve
the lives of patients. Previously she was VP
for business development with The Visiting
Nurse Service of New York. For more than two
decades, she was at Pfizer, most recently as
regional president, Midwest.
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