3 | HS&M SEPTEMBER/OCTOBER 2014
TABLE OF CONTENTS
Publisher’s letter .............................................................................................................................................. 4
Editor’s letter ..................................................................................................................................................... 5
Editorial Board ................................................................................................................................................... 7
ARTICLE S
Marketing to Hospitals: That was Then. This is Wow by Sebby Borriello ...................................... 9
How Am I Doing? Annual Compensation Survey
The Jacobs Management Group Salary Survey ....................................................................................... 13
The Myths that Marketing and Compliance Cling to
About Each Other [And How to Bust Them] ......................................................................................... 17
Getting the Point of Point of Care
by Craig DeLarge, Former Merck Global Leader, Multichannel Marketing Strategy & Innovation......... 25
How Point of Care is Making It’s Point by Point of Care Communications Council .................... 31
Motivideos by Cari Kraft, Jacobs Management Group........................................................................ 35
Out to Launch: Successful Strategies for Meeting Your Product Launch Objectives
by Wally M. Haddick, V.P. of Sales, Canada and Latin America, DeVilbiss Healthcare LLC ...... 39
By the Numbers by Cari Kraft, Jacobs Management Group............................................................... 45
Back To the Future, But With a Twist by Rick Keefer, President and CEO,
Publicis Touchpoint Solutions .................................................................................................................... 47
What Physicians Really Want by Michelle Keefe, Chief Operating Officer,
Publicis Touchpoint Solutions...................................................................................................................... 49
Why Patient Targeting Should Become a Bigger Part of Your Media Plan Right Now
by Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth .............. 51
NO PHARMA CONFERENCE! by Joe Meadows, President, Think Patients LLC .......................... 53
White Papers................................................................................................................................................... 57
